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The majority of the comments on the project make it clear they wished to return to individuals who had actually taken them on this remarkable journey.  This Is Cool  is exceptionally humbled by this reaction, perhaps a bit overloaded by the obligation, however thrilled to see what they can do with and for this audience next.

Transmedia Lessons Learned, Talking With Jay he had 3 really clear lessons discovered from this fantastic transmedia success story: He discussed this means every piece of material they put out was thought about part of the story. The social networks and other online assets were not siloed into a separate marketing department, they are as much a part of the LBD storyworld as the core vlog series.

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Major plot points unfolded in the social media stories and synergy and understanding exchange needed to take place between all the storytellers involved. If the audience had its method Lydia would never ever have actually fallen for Wickham and a big part of the drama, conflict and character growth of LBD would not have actually taken place.

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Interactivity can happen by creating spaces where the audience can play and engage with characters but the story is still protected and guided by the imaginative group. My Digital Marketing Takeaways, Regardless Of not having a formal method I see LBD as a digital marketing success story which demonstrates some crucial basic facts, including: This achievement was built upon 2 initial specific niche audiences: the Nerdfighters and the most ravenous Pride and Bias fans, those who had shown a determination to consume this story over and over once again.

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The transmedia components of the LBD story leveraged this power not in a "used automobile saleman" method, however with a credibility, story and responsiveness that produced strong psychological reactions (that makes individuals wish to share and spread out the word).Sheri Candler just recently made this declaration when we were teaching together in the IPF workshops.